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MSG Tours Appointed Official Travel Agent for Rugby World Cup France 2023
Groupe Couleur, exclusive global rights holder for Rugby World Cup France 2023 Official Travel Programme, launched the process for the appointment of Official Travel Agents (OTAs) in January 2020, selecting MSG from an established range of operators.
2023 will see Rugby World Cup celebrate the 10th edition since its inception in 1987, and the 200th anniversary since the ‘invention’ of the sport by William Webb Ellis.
Ticket-inclusive travel packages will go on sale in March 2021, and supporters across the world can start organising their Rugby World Cup 2023 trips over two years before the tournament takes place.
Celebrating MSG’s 5th birthday with Official Travel Agent status
Today’s announcement coincides with MSG’s fifth birthday celebrations, marking an exciting period of sustainable growth that elevates the brand to the international sporting market space.
“Obtaining official status from World Rugby for the planet’s third biggest sporting occasion is a huge honour for our ambitious business. RWC2023’s acceptance of our thorough and innovative bid underlines our determination to provide affordable and dynamic packages for rugby fans across the world,” commented MSG’s founder and Managing Director, Mark Gardner.
“Our bid includes the appointment of fellow UK tour operator, Living with the Lions Sports Travel Ltd as Official Sub Agent. Together, our range of country-specific tours will cover the very best of France, featuring the south-western Basque region that serves as home to our European headquarters.”
Patrick Arnold, director at Living With the Lions said: “Living With The Lions is really pleased to be appointed with MSG for RWC in 2023. It’s a fantastic tournament to be involved in and there is no doubt that the rugby world is going to be looking forward to this tournament with great excitement.”
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