MSG Tours Appointed Official Travel Agent for Rugby World Cup France 2023

MSG Tours Team • November 10, 2020

Share this article

MSG Tours Appointed Official Travel Agent for Rugby World Cup France 2023

MSG Tours Ltd proudly announce an exciting partnership with Rugby World Cup France 2023 as Official Travel Agents for the forthcoming edition on European soil.

Groupe Couleur, exclusive global rights holder for Rugby World Cup France 2023 Official Travel Programme, launched the process for the appointment of Official Travel Agents (OTAs) in January 2020, selecting MSG from an established range of operators.

2023 will see Rugby World Cup celebrate the 10th edition since its inception in 1987, and the 200th anniversary since the ‘invention’ of the sport by William Webb Ellis.

Ticket-inclusive travel packages will go on sale in March 2021, and supporters across the world can start organising their Rugby World Cup 2023 trips over two years before the tournament takes place.

Celebrating MSG’s 5th birthday with Official Travel Agent status

Today’s announcement coincides with MSG’s fifth birthday celebrations, marking an exciting period of sustainable growth that elevates the brand to the international sporting market space.

“Obtaining official status from World Rugby for the planet’s third biggest sporting occasion is a huge honour for our ambitious business. RWC2023’s acceptance of our thorough and innovative bid underlines our determination to provide affordable and dynamic packages for rugby fans across the world,” commented MSG’s founder and Managing Director, Mark Gardner .

“Our bid includes the appointment of fellow UK tour operator, Living with the Lions Sports Travel Ltd as Official Sub Agent. Together, our range of country-specific tours will cover the very best of France, featuring the south-western Basque region that serves as home to our European headquarters.”

Patrick Arnold, director at Living With the Lions said: “ Living With The Lions is really pleased to be appointed with MSG for RWC in 2023. It’s a fantastic tournament to be involved in and there is no doubt that the rugby world is going to be looking forward to this tournament with great excitement.”

Follow your team through the Group stages and beyond. Sign up for updates on travel packages, breaking news and information relevant to your country’s playing schedule. Register your interest in France 2023 with MSG

Be first to know about our Supporters’ Tours to RWC 2023

Recent Posts

Office meeting with four people around desks, whiteboard and world map in the background
October 2, 2026
Dubai 7's 2021 Recap
Office meeting with four people around desks, whiteboard and world map in the background
By Ben Mundie • October 2, 2026
Dubai 7's 2022 Recap
Selfie by a waterfront on a sunny day, with city buildings and blue sky in the background
By Elliemae Richardson • April 30, 2026
My latest European adventure with MSG Tours was both the most challenging and the most rewarding trip I've taken so far.
Sunlit city skyline with dense skyscrapers beside a wide river at dusk
By Jessica Scott • December 16, 2025
I recently had the opportunity to take in New York City on a company inspection visit to gain a first-hand appreciation of its cultural richness.
Sunlit brick industrial building with large white lettering along a waterfront street
By MSG Tours Team • October 9, 2025
This trip was the biggest adventure I've ever taken—both professionally and personally.
Sunlit waterfall with mist rising over a river, viewed from a rocky overlook with greenery
By MSG Tours Team • July 9, 2025
This trip was the biggest adventure I've ever taken—both professionally and personally.
People seated at tables watch a presenter beside a projected slide in a bright meeting room.
By MSG Tours Team • May 20, 2025
We continued our Let's Get Touring: 'Club Together' fundraising evenings, this time at Ammanford RFC.
Sunset over a coastal city with a mountain silhouette and glowing clouds above the bay
By MSG Tours Team • April 11, 2025
Our bucket-list IV trip didn't get off to the easiest of starts with a fire outbreak at a power station near Heathrow putting the whole trip into jeopardy.
Four men standing outside Aberdare RFC at night, with a lit entrance and rugby club sign behind them.
By MSG Tours Team • February 21, 2025
We held our inaugural Let's Get Touring: 'Club Together' fundraising evening last night at Aberdare RFC.
Person in a pink shirt overlooking a sunlit cityscape from a rooftop terrace
By MSG Tours Team • February 10, 2025
Ben and Sam from our business development team recently traded the office for the winter sun of Lisbon and Porto.
Show More